Marketing

SWOT Analysis: What It Is & How to Do It [Examples + Te...

Learn how to boost your business with a SWOT (strengths, weaknesses, opportuniti...

Airbnb’s Next Adventure Is About Connections, Not...

Airbnb has unveiled a new campaign, app, Experiences and Services platforms.

WBD Unveils New Ad Targeting Tools Ahead of Upfront

Warner Bros. Discovery unveils new ad tech ahead of upfront as its NEO and DemoD...

X’s Head of Marketing Angela Zepeda Confirms an X...

The exec told ADWEEK that the social platform plans to redefine itself post-Twit...

Max Rebrands as HBO Max (Again)

The rebrand precedes HBO's biggest and most expensive series—a Harry Potter adap...

WBD Wants to Put Friends and Family Matters in Your Nex...

WBD Storyverse wants Friends, Family Matters, and other IP in your next ad.

NBC 5 Chicago to Launch Luxury Real Estate Show

The show will be hosted and executive produced by Cortney Hall

WBNS Moves Meredith Garofalo to Full Time Morning Meteo...

She's been filling in on mornings for nine months.

Week of May 5 Cable News Ratings: MSNBC’s New Schedule ...

MSNBC saw mixed results from its new weekend and weeknight shows.

LinkedIn Faces Job Cuts as Microsoft Rationalizes Costs

LinkedIn is facing another round of job cuts as part of parent company Microsoft...

The Force Of Data Gravity, With Snowflake

Why bring data to SaaS applications when you can bring the applications to your ...

Pinterest Outlines How to Optimize Your Marketing Approach

Then product-focused app is up to 570 million users.

Week of May 5 Evening News Ratings: World News Tonight ...

CBS Evening News was on the only newscast to see growth among Adults 25-54 viewers.

Week of May 5 Morning News Ratings: Papal Coverage Prod...

The election of Pope Leo XIV likely contributed to the viewership surge.

What’s The Deal With Contextual Targeting, Anyway?

Health care marketers are playing what feels like a constant game of digital Wha...

Understanding Porter's Five Forces Model (How to Use It...

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to b...

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.