Marketing

The Upfronts got a taste of the creator economy

At the Upfronts, creator took the stage -- but not the power. Yet

An Ad Quality Control Checklist [Infographic]

Some valuable pointers to help you get the most out of your ad efforts.

John Cherry of Atomic London: My Top Tips for Cannes

Heinz: ‘It has to be’ by Wieden + Kennedy  This is basically Heinz going ‘You kn...

Two Years on, X is Still Not Close to its ‘Everything A...

Will X ever become Elon's 'everything app'?

Keith McGilvery Leaving WTIC in Hartford

He joined the station in 2017.

This Is Netflix’s Upfronts Pitch Now That Its Ad Platfo...

If Netflix’s most recent upfront presentation is any indication, the third time ...

Monday, May 12 Evening Cable News Ratings: The Five Cro...

Hannity and Maddow were separated by a little over 500,000 total viewers at 9 p.m.

Sunday, May 11 Evening Cable News Ratings: Eva Longoria...

Eva Longoria: Searching for Spain is a hit with CNN's Adults 25-54 crowd.

Saturday, May 10 Evening Cable News Ratings: Life, Libe...

Life, Liberty & Levin finished first in total viewers, while The Big Weekend Sho...

YouTube Extends Partnership With NFL, Expands Shoppable...

YouTube expands shoppable and NFL partnerships at upfront.

Microsoft Advertising is closing the Xandr DSP, layoffs...

The software giant is contacting media buyers informing them it will close in Fe...

Liz Bishop to Retire From Albany Station After More tha...

Bishop started working at the CBS affiliate in 1973

Microsoft Is Shutting Down Invest, The One-Time AppNexu...

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will s...

From Mending Fences to Leading Through Crisis, Marla Ka...

When Marla Kaplowitz first took the helm of the American Association of Advertis...

YouTube Wins Exclusive Rights to the Opening Game of th...

The broadcast may help to usher in a new age of sports broadcasting. 

Pinterest Confirms Erroneous Removals of Many Accounts

Pinterest has mistakenly removed a range of accounts over the past few weeks.

This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies.