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Will Creators Be the Future of Cannes Creativity?

In this risk-averse environment, high-quality but safer work can meet brand needs and even win top awards, but that won’t push creative boundaries.

Jun 16, 2025 - 11:03
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Will Creators Be the Future of Cannes Creativity?
In this risk-averse environment, high-quality but safer work can meet brand needs and even win top awards, but that won’t push creative boundaries.
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