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Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data
The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who formerly founded and led Tapad through its acquisition by Telenor in 2020. On Wednesday, Crisp announced its acquisition of Cantactix, an in-store analytics company which […] The post Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data appeared first on AdExchanger.
The programmatic mindset often works well when applied to non-advertising industries. Such has been the case for Crisp, the CPG and retail data analytics business founded by Are Traasdahl, who formerly founded and led Tapad through its acquisition by Telenor in 2020. On Wednesday, Crisp announced its acquisition of Cantactix, an in-store analytics company which […]
The post Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data appeared first on AdExchanger.
