Snap’s AI play targets the advertisers tired of Meta and Google
Snap's Ajit Mohan believes having more performance driven capabilities has the potential to put the platform into the tier one platform bracket.
Snapchat is betting that AI-powered ad tech might finally help it shrink the distance between itself and the platforms that have long outpaced it.
Last month, the mobile messaging app launched its first major iteration of an AI-powered suite of tools called Smart Campaign Solution — akin to Google’s Performance Max or Meta’s Advantage+ — to support advertisers, but particularly SMBs.
While the tools are still in test mode with a select group of advertisers, chief business officer Ajit Mohan believes the combination of having more performance driven capabilities has the potential to put Snapchat into the tier one platform bracket.
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