Cannes Briefing: What the ad industry isn’t saying about AI
In Cannes, AI is both the ghost and the machine.
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At Cannes, AI is the loudest topic no one wants to talk about publicly. Everyone has an opinion. Few want their names attached to it.
That’s the thing about this year’s biggest theme. It’s not just AI itself that’s destabilizing the industry. It’s the quiet discomfort people have with how quickly it’s moving — and what that says about the work, the value chain and who gets to keep their seat at the table.
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