Media Buying Briefing: How Acadia is winning over creative work as well as media
Brands are ditching creative agencies by forming social creative content and messaging with media-side shops.
There’s a threat to the creative side of the agency business, and it’s called generative AI. News announcements in the past few weeks have drilled that home, as Meta and other publishers announce ways to make it easier for brands to make their own ads using generative AI.
But in at least one case, there’s another way in which brands are leaving creative agencies by the wayside: creating social creative content and messaging with media-side shops.
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