SEMrush Blog

Understanding Porter's Five Forces Model (How to Use It...

Learn about Porter‘s Five Forces, a competitive analysis framework, and how to b...

16 Best Competitor Monitoring Tools & How to Use Them

Discover 16 competitor monitoring tools to help you keep tabs on your competitio...

How to Do Digital Marketing Competitor Analysis with Se...

Learn how to analyze digital marketing competitors’ strategies for SEO, PPC, soc...

Market Analysis: What It Is & How to Do One in 2024

This article explores what a market analysis is, why it‘s important, and how to ...

How to Build a Go-to-Market Strategy [Template Included]

A go-to-market strategy is a roadmap to success for your business. Learn what a ...

20 Best Competitor Analysis Tools to Use in 2025 and Be...

Top competitor analysis tools include Semrush, Sprout Social, and Buzzsumo. Comp...

How to Build an Effective Data Strategy for Your Business

A data strategy is crucial for any business hoping to stay competitive in today‘...

ToFu, MoFu, BoFu: A Practical Guide to the Conversion F...

Learn how to build a conversion funnel that transforms potential customers into ...

How to Calculate Market Share [Formula + Guide]

To calculate market share, divide your company revenue by industry revenue. Then...

Market Segmentation: Types, Examples, and Strategies

Market segmentation is essential for your total marketing strategy. Learn about ...

A Step-by-Step Guide to Market Assessment

Thorough market assessment will reveal your most promising international opportu...

6 Powerful Ways to Use Semrush Historical Data

Analyze competitors and keyword trends back to 2012 with Semrush historical data.

6 Ways to Compare Websites (+ Competitor Analysis Tools...

Learn how to compare websites to gain key insights, identify gaps, and find new ...

Marketing 101: What Is Audience Research?

Audience research is a vital part of marketing and advertising. By understanding...

Clickstream Data: What Is It and How Does Semrush .Tren...

Clickstream data opens up a world of possibilities when it comes to understandin...

How to Analyze & Compare Competitor Website Traffic in ...

Learn to analyze competitor website traffic and compare metrics, engagement, dev...

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