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Why CTV Won’t Fall Into The Same Commoditization Trap A...

At AdExchanger’s Programmatic IO event in Las Vegas this week, our executive edi...

Prog IO Live: AI, But With A Human Gut Check

Recorded live on the Programmatic IO stage in Las Vegas, the editorial team reca...

OMD Shares Its Alternative ID Strategy At AdExchanger’s...

The number of alternative IDs in the market is daunting. But OMD has a philosoph...

OMD Shares Its Alternative ID Strategy At Programmatic IO

The number of alternative IDs in the market is daunting. But OMD has a philosoph...

Comic: No One To Play With

Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...

Can The Upfronts Ever Change?; The Influencer Take On A...

TV dealmaking has shifted to “always-on” models; “activation” is a classic bit o...

Prog IO: After Years of Learning, Microsoft’s AI Assist...

Microsoft will be the first to tell you that successfully implementing new techn...

Principal Conflict: Why Principal Media Means Measureme...

No one needs reminding that a recession sharpens the knife on every budget line....

How GroupM Is Collaborating With PubMatic As The SSP Ge...

The line separating SSPs and DSPs is all but disappearing. And SSPs are building...

Primed For Context; Streamers Turn A Profit, But Will I...

Prime Numbers A pitch deck procured by ADWEEK indicates that Amazon will soon be...

How Kellanova Feasts On Purchase Data

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This wee...

Prog IO: Tariffs Continue To Impact Advertisers Across ...

It’s not a news flash that advertisers aren’t happy about the effects of tariffs...

Google And Amazon Flex Their AI-Powered Ad Tech And Cre...

Google and Amazon compete for people’s time and wallets, and for advertisers’ bu...

Why The Small Get Smaller; Call It Community College

It’s Perplexing Perplexity AI is trying a lot of different things to prove that ...

Google Is Keeping Cookies, So Advertisers Will Keep Buy...

The rise of digital media offered the promise of paying for advertising based on...

After Xandr: Why The Open Internet’s Future Hinges On I...

Microsoft’s decision to shutter its Xandr DSP, formerly AppNexus, a pioneer in p...

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