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Primed For Context; Streamers Turn A Profit, But Will It Last?
Prime Numbers A pitch deck procured by ADWEEK indicates that Amazon will soon begin allowing far more granular contextual targeting for Prime Video inventory. Currently, advertisers can target Prime Video based on genre, like horror, action or sports. The new targeting parameters will also blend audience and media characteristics, such as “female voices,” “top trending,” […] The post Primed For Context; Streamers Turn A Profit, But Will It Last? appeared first on AdExchanger.
Prime Numbers A pitch deck procured by ADWEEK indicates that Amazon will soon begin allowing far more granular contextual targeting for Prime Video inventory. Currently, advertisers can target Prime Video based on genre, like horror, action or sports. The new targeting parameters will also blend audience and media characteristics, such as “female voices,” “top trending,” […]
The post Primed For Context; Streamers Turn A Profit, But Will It Last? appeared first on AdExchanger.
