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Signal Versus Noise: Rethinking Frequency Management Wi...

Frequency capping has long relied on a static “set it and forget it” mindset: on...

Can LinkedIn Become A B2B Streaming Hub?

Over the past few years, LinkedIn has been investing in video like nobody’s busi...

Google’s Move Toward Attention Metrics Could Be A Viewa...

Could Google’s embrace of attention metrics help the industry evolve past easily...

Airbnb Isn’t Booking It On Ads; Judges Are Judging Big ...

AirBNB considers introducing ads (just not right now); antitrust enforcement is ...

Here’s What Ad Buyers Took Away From The 2025 TV Upfron...

Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s...

DoubleVerify CEO Mark Zagorski: ‘No One Roots For The R...

Last week, DoubleVerify sued Adalytics over a report it published in March, whic...

Radiohead And Erasure Have Some Pretty Good Privacy Advice

“You do it to yourself, you do And that’s what really hurts Is that you do it to...

Face It, You’re In The Ad Biz; Legitimacy-Based Marketing

OpenAI will almost certainly launch an ads business; live sports broadcasts are ...

Hey, TV Upfronts: You Don’t Have To Apologize For Using...

Amid the glitz of TV upfront presentations, advertising executives take the stag...

The AI Imperative Behind GroupM’s “Restructuring”

GroupM is restructuring, as AI looms over the business model of agency holding c...

MFA Might Finally Be On Its Way Out, As Supply – And De...

The fight against made-for-advertising (MFA) sites continues. And supply-side pl...

Comic: Sphere Of Influence

Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...

Walmart Delivers On Ads; Your Own Personal Shoppers

Walmart is loving its ad business more every day; AI agents are coming to destro...

The Legality Of RTB In Europe Has Been Settled, And Nob...

At long last the most prominent GDPR case targeting the legal standing of the IA...

Longtime Kroger Ad Sales Leader Cara Pratt On Her New R...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable n...

Longtime Kroger Ad Sales Leader Cara Pratt On Taking Th...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable n...

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