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Frequency capping has long relied on a static “set it and forget it” mindset: on...
Over the past few years, LinkedIn has been investing in video like nobody’s busi...
Could Google’s embrace of attention metrics help the industry evolve past easily...
AirBNB considers introducing ads (just not right now); antitrust enforcement is ...
Between TV upfronts last week and the IAB’s Newfronts the week before that, it’s...
Last week, DoubleVerify sued Adalytics over a report it published in March, whic...
“You do it to yourself, you do And that’s what really hurts Is that you do it to...
OpenAI will almost certainly launch an ads business; live sports broadcasts are ...
Amid the glitz of TV upfront presentations, advertising executives take the stag...
GroupM is restructuring, as AI looms over the business model of agency holding c...
The fight against made-for-advertising (MFA) sites continues. And supply-side pl...
Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...
Walmart is loving its ad business more every day; AI agents are coming to destro...
At long last the most prominent GDPR case targeting the legal standing of the IA...
Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable n...
Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable n...