AdExchanger

Why It Might Be Time To Rebrand The Open Web

The open web is dead; long live the open web. It’s healthy; it’s full of opportu...

What Political Campaigns Can Teach Brands After Google’...

The last thing most marketers want to think about right now is politics. However...

Trump’s CFPB Declines To Fight Credit Data Brokers; AI ...

No Fix For Brokers Earlier this week, the Consumer Financial Protection Bureau (...

This Is Netflix’s Upfronts Pitch Now That Its Ad Platfo...

If Netflix’s most recent upfront presentation is any indication, the third time ...

Microsoft Is Shutting Down Invest, The One-Time AppNexu...

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will s...

Microsoft Invest, Formerly Xandr DSP, And Formerly AppN...

Microsoft Invest, the one-time AppNexus DSP business, will be shuttered as of Ma...

WBD Intros New Data-Driven Ad Tools Timed To The Upfronts

At Warner Bros. Discovery’s upfront presentation in New York City on Wednesday, ...

The Force Of Data Gravity, With Snowflake

Why bring data to SaaS applications when you can bring the applications to your ...

What’s The Deal With Contextual Targeting, Anyway?

Health care marketers are playing what feels like a constant game of digital Wha...

A Peek Inside Vevo’s Growing Programmatic Ad Business

Over the past year, music video network Vevo has brought on more than 15 new SSP...

Too Many Copilots?; Amazon Goes Beast Mode

Marketing On Autopilot Companies that build AI-powered marketing software have b...

Bibbidi Bobbidi Biddable: How Disney’s Ad Sales Are Tra...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sa...

How The B2B Wing Of Huggies Gets In Front Of Its Hard-T...

Once the pandemic hit and lockdown began, in-person networking became an impossi...

Sincera Offers A Free API For Some Of Its Prized Metrics

The ad industry speculated a great deal about how The Trade Desk might put Since...

The Television CPM Comeuppance; Your Undivided Attention

Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inacc...

Amazon Is Bringing Contextual, AI-Generated Pause Ads T...

Contextually relevant pause ads were just one of three new formats that Amazon u...

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