Inside Apple’s award-winning marketing with TBWA’s Katrien De Bauw and Brent Anderson

Apple won Creative Marketer of the Year at Cannes Lions, and Fast Company’s Jeff Beer sat down with their longtime agency partner TBWA\Media Arts Lab’s Katrien De Bauw (global president) and Brent Anderson (global chief creative officer) to discuss their most impactful work

Jun 17, 2025 - 19:47
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Inside Apple’s award-winning marketing with TBWA’s Katrien De Bauw and Brent Anderson

Apple won Creative Marketer of the Year at Cannes Lions, and Fast Company’s Jeff Beer sat down with their longtime agency partner TBWA\Media Arts Lab’s Katrien De Bauw (global president) and Brent Anderson (global chief creative officer) to discuss their most impactful work