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IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users?
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing. The post IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? appeared first on AdExchanger.
Advertisers love new ad formats, especially on connected TV. Just look at how many platforms announced their own during the IAB NewFronts and TV upfronts last month. But it’s possible to have too much of a good thing.
The post IAB Tech Lab Says Advertisers Are Excited About Pause Ads – But Are Users? appeared first on AdExchanger.
