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How James & James Uses MMM To Keep Its AI-Based Ad Buying Honest
When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its own aggressive revenue targets while primarily spending on search […] The post How James & James Uses MMM To Keep Its AI-Based Ad Buying Honest appeared first on AdExchanger.
When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, she came with a mandate to question everything and bring greater rigor to the marketing budget. Although it appeared that the brand was hitting its own aggressive revenue targets while primarily spending on search […]
The post How James & James Uses MMM To Keep Its AI-Based Ad Buying Honest appeared first on AdExchanger.
