Wolf Olins’ Wayne Deakin: My Top Tips for Cannes

Great design doesn’t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense – and make you want to watch. … The post Wolf Olins’ Wayne Deakin: My Top Tips for Cannes first appeared on More About Advertising.

Jun 6, 2025 - 14:16
 0
Wolf Olins’ Wayne Deakin: My Top Tips for Cannes

Great design doesn’t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense – and make you want to watch. …

The post Wolf Olins’ Wayne Deakin: My Top Tips for Cannes first appeared on More About Advertising.