Going For The Cinematic Effect; Do The Youngs Shop Google?

If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in March, ads VP Nicolle Pangis said the streamer plans to move beyond traditional TV modes of thinking. To date, however, advertising on Netflix, despite its ambitions, can be best described as, well, “boring,” […] The post Going For The Cinematic Effect; Do The Youngs Shop Google? appeared first on AdExchanger.

Jun 16, 2025 - 05:11
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Going For The Cinematic Effect; Do The Youngs Shop Google?

If It Ain’t Broke, Don’t Flix It When Netflix introduced its in-house ad tech on stage at AdExchanger’s CTV Connect event in March, ads VP Nicolle Pangis said the streamer plans to move beyond traditional TV modes of thinking. To date, however, advertising on Netflix, despite its ambitions, can be best described as, well, “boring,” […]

The post Going For The Cinematic Effect; Do The Youngs Shop Google? appeared first on AdExchanger.