Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control?
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing publishers on the open web with privacy-first control over their monetization that is independent of browser APIs and signal loss.” The unveiling of Trusted Server, an […] The post Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control? appeared first on AdExchanger.
Earlier this year, at a Signal Shift event in NYC, the IAB Tech Lab officially announced a new open-source initiative designed to shift more digital advertising operations server-side, “providing publishers on the open web with privacy-first control over their monetization that is independent of browser APIs and signal loss.” The unveiling of Trusted Server, an […]
The post Is The IAB’s Trusted Server A Real Solution For Publisher Revenue Control? appeared first on AdExchanger.
