The Rundown: What Droga’s move at Accenture Song means for a creative group in flux

Accenture Song is in for change, as its leader and creative power, David Droga, steps upstairs to the parent company Accenture’s corner office as vice chair. Droga, considered by many to be one of the last of a generation of creative agency leaders, is being replaced by Ndidi Oteh, who’s been running Accenture Song’s Americas unit for the last 17 months but is a longtime Accenture vet. 

The immediate question is how will Droga’s absence from Song affect that company’s creative chops? For one, Nick Law, a creative exec who joined Song a little over three years after a career at R/GA, Publicis and Apple, becomes creative strategy and experience lead following his stint as creative chairperson.

Droga told the Wall Street Journal he’s “happy to catch my breath, because I’ve been sprinting since I was 18.” He was not made available for comment, nor was Oteh. 

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