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Apple Knows AI Isn’t What People Really Want, but It Can’t Say That

Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.

Jun 11, 2025 - 18:37
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Apple Knows AI Isn’t What People Really Want, but It Can’t Say That
Craig Federighi being interview by the Wall Street Journal.

Apple execs didn't have a super satisfying answer about what went wrong with AI Siri, but they also don't really need one.
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