A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Spring Into Action Magnite’s acquisition of the SpringServe ad server in 2021 and its subsequent investments demonstrate the importance of merging an SSP with an ad server for streaming video. Trey Titone, NBCUniversal’s VP of product for programmatic demand, has a useful blog post on Ad Tech Explained documenting Magnite’s evolution. Take pause ads, which […] The post A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile appeared first on AdExchanger.
Spring Into Action Magnite’s acquisition of the SpringServe ad server in 2021 and its subsequent investments demonstrate the importance of merging an SSP with an ad server for streaming video. Trey Titone, NBCUniversal’s VP of product for programmatic demand, has a useful blog post on Ad Tech Explained documenting Magnite’s evolution. Take pause ads, which […]
The post A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile appeared first on AdExchanger.
