WPP enters advertising lists to bolster AI pitch
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There’s a B2B campaign running … The post WPP enters advertising lists to bolster AI pitch first appeared on More About Advertising.
It’s all change at WPP it seems – the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies – and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There’s a B2B campaign running …
The post WPP enters advertising lists to bolster AI pitch first appeared on More About Advertising.
