Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half
Publishers are dealing with some tariff jitters from their advertisers, and while Q2 is faring well, planning for the rest of the year is murkier.
This week’s Media Briefing looks at advertising spend going to publishers, and which categories are faring well and not so well.
- Q2 ad revenue is pacing well, but publishers are dealing with some delays and jitters from advertisers.
- Politico’s newsroom in legal fight with management over AI use, Washington Post tech workers unionize, and more.
Market check
With President Donald Trump’s tariffs looming, publishers are dealing with some jitters from their advertisers. Fortunately, that hasn’t resulted in a bad second quarter for publishers. But it’s making planning for the rest of the year more difficult.
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