Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google
The Home Run When every ad impression is carefully bid on and monetized, it’s hard for advertisers to score outsized wins. Mailchimp probably wouldn’t have been able to sponsor the entire Serial podcast, which became a smash hit, if it had been possible to buy podcast ads programmatically back then. The exception is sports. There […] The post Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google appeared first on AdExchanger.
The Home Run When every ad impression is carefully bid on and monetized, it’s hard for advertisers to score outsized wins. Mailchimp probably wouldn’t have been able to sponsor the entire Serial podcast, which became a smash hit, if it had been possible to buy podcast ads programmatically back then. The exception is sports. There […]
The post Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google appeared first on AdExchanger.
