Authentication Is Tough, But Publishers Cannes Make It ...
Publishers need a lot of things. They need to collect more first-party data; the...
AI Search Adoption Is Boosting Benzinga’s Data Licensin...
Generative AI mania is transforming how users find information on the internet. ...
Retail Media’s Growing Pains: How To Push For Transpare...
We’ve seen this movie before. A new tech-fueled, transformative business opportu...
Is Agency M&A Just Getting Started?; Speaking The Bot L...
Expect more ad agency holdco consolidation in the next year; people are starting...
Spotify’s video podcast program draws praise from creat...
Six months into the Spotify Partner Program, creators and podcast networks are s...
Elon Pledges to Retrain Grok Chatbot to Provide More Id...
Elon says that Grok is currently too politically correct in its responses.
Is ChatGPT Catching Google on Search Activity? [Infogra...
Conversational AI is changing search, but is Google really at risk?
Elon Pledges to Retrain Grok Chatbot With More Ideologi...
Elon says that Grok is currently too politically correct in its responses.
Snapchat Acquires Student Scheduling App Saturn
Another means to help Snap users arrange real-life meet-ups.
Social Platforms Explore Age Verification Options to Co...
Could we be entering a new stage of biometric tracking?
Meta Announces Oakley-Branded AI Glasses Aimed at Athletes
Meta's latest AI glasses come in a different style, and include a few technical ...
Spotify’s video podcast program draws praise from creat...
Six months into the Spotify Partner Program, creators and podcast networks are s...
Media Buying Briefing: What Dentsu’s synthetic audience...
Synthetic audiences, or digital twins, offer cost benefits to agencies. There ar...
In Graphic Detail: eMarketer forecasts how digital mark...
EMarketer offers insights on how advertisers can navigate uncertainty in the med...
How iHeartMedia kept the tone and personality of its AI...
More than a year after iHeartMedia execs planned to debut a handful of AI-transl...
CMOs say AI platforms’ low profile at Cannes won’t happ...
The AI platforms are coming for ad dollars. Cannes was just the first step.
LLM Optimization (LLMO): Get AI to Talk About Your Brand
Learn how LLM optimization (LLMO) can help you get more visibility in ChatGPT, G...
What Are Meta Keywords? + Why to Avoid Them
Learn why we don‘t recommend using meta keywords or meta keyword tags as part of...
9 Ways to Get More Google Reviews for Your Business
Find out how to get more google reviews with nine different techniques real-worl...
What Are Heading Tags? & Why They're Important for SEO
Learn how to use HTML heading tags to improve your SEO and structure your conten...
7 Content Editing Tools Recommended by Our Editors
Our recommended list of content editing tools includes Content Optimizer, ChatGP...
SaaS Content Marketing: The 9-Step Roadmap for Success
Discover 9 expert-backed steps to grow your SaaS with organic and product-led co...
WPP triumphs as Cannes Creative Company of the Year
WPP has had a torrid time over the past 18 months or so; shipping accounts and l...
UK wins two Grand Prix on final day of Cannes: Film and...
Two regular awards favourites, C4’s Paralympics and Ogilvy’s Dove, both performe...
Jane Austin: lessons from David Droga on becoming an ad...
It’s the end of an era in advertising, and not just because AI is potentially pu...
Alexandra Jardine: final thoughts on Cannes; entertainm...
It was somehow symbolic of the prominence of old-fashioned creativity at Cannes ...
Liam and Noel reunite for Adidas ahead Oasis Live ’25 tour
Adidas brings us a tantalising glimpse of the Gallagher brothers together as the...
Aitana Bonmatí scores for Snickers and T&P
Much chatter these days about football player diving and burn-out (they’re curre...
Authentication Is Tough, But Publishers Cannes Make It ...
Publishers need a lot of things. They need to collect more first-party data; the...
AI Search Adoption Is Boosting Benzinga’s Data Licensin...
Generative AI mania is transforming how users find information on the internet. ...
Retail Media’s Growing Pains: How To Push For Transpare...
We’ve seen this movie before. A new tech-fueled, transformative business opportu...
Is Agency M&A Just Getting Started?; Speaking The Bot L...
Expect more ad agency holdco consolidation in the next year; people are starting...
Leveraging the Power of “Real Data” with Nielsen’s Matt...
How do advertisers measure success in a market they can’t fully see? At Cannes L...
Nielsen’s Matt Devitt, SVP, Head of Advertisers and Age...
Ad budgets are shrinking, media is increasingly more fragmented, and advertisers...
Publicis Conseil Wins Cannes Lions Agency of the Year 2025
Publicis Conseil has been named Cannes Lions 2025 Agency of the Year, earning th...
WPP Retains Creative Company of the Year Title at Canne...
WPP agencies collected 168 Lions in total, including 1 Titanium Lion, 10 Grand P...
DDB Worldwide Crowned Cannes Lions Network of the Year ...
Win follows Grand Prix and two Regional Network awards for the group.
NBA Finals Are Last Play in Indiana Pacers and Oklahoma...
NBA Finals are the peak of Indiana Pacers and Oklahoma City Thunder marketing, w...
Dove’s ‘Real Beauty’ Reigns With Thir...
New Zealand Herpes Foundation and Natura also won in the Good category.
Publicis Conseil Wins 2025 Cannes Lions Agency of the Year
Publicis Conseil has been named Cannes Lions 2025 Agency of the Year, earning th...