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AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz
Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ensure their content gets surfaced – and cited – by AI tools. Financial news outlet Benzinga isn’t new to the licensing game, said Clint Rhea, […] The post AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz appeared first on AdExchanger.
Generative AI mania is transforming how users find information on the internet. And, as referrals from traditional search drop off, some publishers are scrambling to strike licensing deals that will ensure their content gets surfaced – and cited – by AI tools. Financial news outlet Benzinga isn’t new to the licensing game, said Clint Rhea, […]
The post AI Search Adoption Is Boosting Benzinga’s Data Licensing Biz appeared first on AdExchanger.
