Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet)
Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Media Cloud, Salesforce’s media CRM built on its agentic AI platform, Agentforce. Nexstar is the first to admit that today’s media landscape is overly fragmented […] The post Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet) appeared first on AdExchanger.
Nexstar Media is the latest addition to a growing list of companies adopting agentic AI for their marketing services. On Thursday, Nexstar announced that its digital strategy will now use Media Cloud, Salesforce’s media CRM built on its agentic AI platform, Agentforce. Nexstar is the first to admit that today’s media landscape is overly fragmented […]
The post Nexstar Media Is All In On Agentic AI, But Human Ad Sellers Shouldn’t Worry (Yet) appeared first on AdExchanger.
