VCCP’s Tiffany Mondesir: My Top (Social) Tips for Cannes
I’d confidently say that the best work this past year shared one brilliant trait: it didn’t just spark cultural conversations, it drove cultural participation. For me, the standout brands and agencies definitely understood that when you empower audiences to get involved, to play, and to genuinely feel a part of your narrative, that’s when they … The post VCCP’s Tiffany Mondesir: My Top (Social) Tips for Cannes first appeared on More About Advertising.
I’d confidently say that the best work this past year shared one brilliant trait: it didn’t just spark cultural conversations, it drove cultural participation. For me, the standout brands and agencies definitely understood that when you empower audiences to get involved, to play, and to genuinely feel a part of your narrative, that’s when they …
The post VCCP’s Tiffany Mondesir: My Top (Social) Tips for Cannes first appeared on More About Advertising.
