Linear TV Is About To Go The Way Of Radio. That’s A Good Thing
Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets while simultaneously seeking cost reductions in other areas. All of this is in service to the bottom line. Now cost reduction is coming for one of […] The post Linear TV Is About To Go The Way Of Radio. That’s A Good Thing appeared first on AdExchanger.
Ad agency holding companies are ruthless at prioritization. These massive organizations command so much of the world’s advertising budgets that they need to put resources behind the biggest markets while simultaneously seeking cost reductions in other areas. All of this is in service to the bottom line. Now cost reduction is coming for one of […]
The post Linear TV Is About To Go The Way Of Radio. That’s A Good Thing appeared first on AdExchanger.
