Marketing

Primed For Context; Streamers Turn A Profit, But Will I...

Prime Numbers A pitch deck procured by ADWEEK indicates that Amazon will soon be...

Barker moves up to take people officer hot seat at WPP

WPP has promoted Marie-Claire Barker to global chief people officer, replacing L...

IPA’s Laurence Green: my (Creative Effectiveness) Top T...

“Prediction is very difficult, especially if it’s about the future.” So warned N...

How Kellanova Feasts On Purchase Data

Hey Readers, Welcome back to the AdExchanger Commerce Media Newsletter. This wee...

‘We’re seeing an immense uplift in the scale’: How gene...

Generative AI content farms are stealing publishers’ ads.txt files to hijack ad ...

The Rundown: How Google is sizing up to the DOJ in its ...

Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestitur...

ChatGPT referral traffic to publishers’ sites has nearl...

ChatGPT is sending more of its traffic to publishers’ sites.

Media Briefing: Less clicks, more problems: What Google...

After months of anxiety and speculation, Google’s AI Mode in search has arrived....

Meta Launches Ray Ban AI Glasses in More Regions

The expansion will give Meta a stronger foundation for its expanded wearables push.

Uncommon rewinds for Ocado with ‘Life delivered’

Reliability and trust are the watchwords for Ocado in Uncommon Creative Studio’s...

Snapchat May Soon Unpin Its ‘My AI’ Chatbot From the To...

Despite a lot of people engaging with its AI tool, Snap knows that it's not for ...

How to Do a Market Analysis (Step by Step)

A market analysis can help you stay competitive in your industry and find new op...

How publishers like Texas Monthly and Axios turn engage...

Publishers have long chased growth through social platforms and short-term traff...

TikTok Adds a Dedicated AI Assistant for In-App Sellers

TikTok's new "Seller Assistant" will provide guidance to help optimize your TikT...

Andretti and Marcus Ericsson Drive Allegra Into Indiana...

Andretti and Marcus Ericsson drive Allegra into Indianapolis 500 as the 2022 win...

Meta Shares Insights on the Business Benefits of Open S...

A look at how businesses view adoption of Meta's open source Llama AI models.

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