Marketing

Olivia Wilde Directs Apple Ads That Wryly Capture Moder...

Acclaimed filmmaker Olivia Wilde captured modern student life in a new campaign ...

Jury is still out on ambitious Stagwell after Q1 numbers

Is Stagwell a real challenger to the bigger ad holding companies? As usual CEO M...

Brands Can Recolor the Visual Language of Technology

AI is changing how we work, live, and create, and marketers are defaulting to th...

What Did I Miss? Contestant Can’t Believe the Tru...

The Greg Gutfeld-hosted show is currently streaming on Fox Nation

Women’s Sports Is Rewriting the Playbook

ADWEEK's podcast explores how increased interest in women's sports scores brand ...

Nutter Butter’s 5 Takeaways from Two Years of Being Wei...

Creepy Instagram posts like this have boosted purchases of Nutter Butter cookies...

WARC names 2025 Effectiveness Grand Prix winners

WARC (now part of Cannes Lions)| has chosen its five effectiveness Grand Prix wi...

Ovo enters ‘power struggle’ with gas rivals

Yesterday we had British Gas with its furry ‘things’ courtesy of T&Pm and today ...

The Television CPM Comeuppance; Your Undivided Attention

Ever since 2020, TV upfront rates have declined; inconsistent metrics mean inacc...

In Graphic Detail: How YouTube redrew the TV map

As YouTube has risen over the past 20 years to the streaming giant it is today, ...

Amazon positions NBA rights and live sports portfolio a...

Danielle Carney, head of live sports and video sales at Amazon, shares how the p...

Twitch’s Discovery Feed isn’t delivering, creators say

Before the rise of competitors such as Kick and YouTube, Twitch was the only maj...

How Digitas is navigating search’s shift to the AI era

At Digiday’s Programmatic Marketing Summit, Elena MacGurn, svp of search at Digi...

Marketing Briefing: Here’s what marketers put on the ba...

Marketers are still in wait-and-see mode, pressing pause on any advertising spen...

Amazon’s Star-Studded 2025 Upfront Charts Its Adl...

Amazon touted ad opportunities across ecommerce, sports, podcasts, Prime Video, ...

8 Marketing Principles You’ll Wish You Knew When You Fi...

Some tips to help you maximize your marketing efforts.

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