Marketing

Cable Empire Strikes Back: Charter, Cox Reach $34.5 Bil...

Charter and Cox set to combine in massive cable merger.

Dentsu’s iProspect Wins Media AOR for Dollar Gene...

The agency will oversee the retailer's own paid media plus its ad business.

McCann Wins Hefty and Reynolds Ad Business

McCann has won the Hefty and Reynolds Consumer Products business.

UM Wins 7-Eleven Media Business as Parent Company Nears...

UM has been named media agency of record for 7-Eleven, adding a $70M account as ...

Wren stays on at Omnicom to oversee IPG merger – at $1 ...

Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a ye...

All brands need is 1.5 seconds of your time, says VCCP

When we’re all swiping, scrolling and skipping, attention becomes a critical com...

MAA Ad of the Week: Hawaiian Tropic ‘Tana Sutra’ by BB...

A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one w...

Comic: Sphere Of Influence

Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...

Walmart Delivers On Ads; Your Own Personal Shoppers

Walmart is loving its ad business more every day; AI agents are coming to destro...

Eli Lilly’s Big Task: Become a Loved and Trusted ...

A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a bran...

After a year of Google’s AI Overviews, marketers consid...

Faced with shifting user habits, some agencies and clients are adapting their ap...

As Pinterest improves ad platform, advertisers continue...

While ad spend on Pinterest might be low, momentum among buyers is building.

The Trade Desk’s Jeff Green on ad tech’s big issues

The Trade Desk's Jeff Green discusses ad tech's big issues.

Ad Tech Briefing: Microsoft’s DSP closure signals ad te...

Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and ...

AI is scaling in advertising – outcome-based pay isn’t

AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice.

Forrest Tucker Leaving WTVQ in Lexington After Two Years

Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and re...

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