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Charter and Cox set to combine in massive cable merger.
The agency will oversee the retailer's own paid media plus its ad business.
McCann has won the Hefty and Reynolds Consumer Products business.
UM has been named media agency of record for 7-Eleven, adding a $70M account as ...
Omnicom boss John Wren has signed a new contract – at a bargain basement $1 a ye...
When we’re all swiping, scrolling and skipping, attention becomes a critical com...
A determinedly retro feel and starring a TikTok influencer (Alix Earle) is one w...
Enjoy this weekly comic from AdExchanger.com that highlights the digital adverti...
Walmart is loving its ad business more every day; AI agents are coming to destro...
A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a bran...
Faced with shifting user habits, some agencies and clients are adapting their ap...
While ad spend on Pinterest might be low, momentum among buyers is building.
The Trade Desk's Jeff Green discusses ad tech's big issues.
Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and ...
AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice.
Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and re...