Digiday

How Digitas is navigating search’s shift to the AI era

At Digiday’s Programmatic Marketing Summit, Elena MacGurn, svp of search at Digi...

Twitch’s Discovery Feed isn’t delivering, creators say

Before the rise of competitors such as Kick and YouTube, Twitch was the only maj...

Roblox courts advertisers with fresh data on its ad eff...

Roblox advertising data shows the platform's power to boost brand recall. Market...

Media buyers anticipate a slower TV upfronts season ami...

Agency execs are prepping for a drawn-out upfronts season this year as marketers...

A check on The Trade Desk’s risks and rewards

Digiday listened in on the company’s earnings call and spoke with clients, partn...

‘Trade Desk is the Spirit Airlines of the DSP world’: O...

Execs sounded off during the Digiday Programmatic Marketing Summit on ad tech mi...

Media Buying Briefing: Buyers to weigh the flexibility ...

Could 2025 be the year that ad dollars shift in greater volume from linear netwo...

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