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Danone brand Oikos has begun to take hints from the healthcare and pharma indust...
TJX is effectively thriving amid tariffs and economic chaos, CEO Ernie Herrman s...
Significantly fewer marketers have plans to spend in the upfront market this yea...
Canvas' full-funnel offering emphasizes data-side and performance chops in a way...
ChatGPT is sending more of its traffic to publishers’ sites.
Google tables proposals to Judge Brinkema, arguing the DOJ’s push for divestitur...
Generative AI content farms are stealing publishers’ ads.txt files to hijack ad ...
After months of anxiety and speculation, Google’s AI Mode in search has arrived....
Publishers have long chased growth through social platforms and short-term traff...
WPP's retained its account, which covers global creative, and media outside Nort...
Publishers say they are testing these tools cautiously, exploring ways it can be...
This week’s Future of TV Briefing looks at how Amazon and Netflix offer upfront ...
As UGC creators become part of the creator economy, they are settling on platfor...
The growing role of video in the podcast landscape has made advertisers view the...
Strip mining content, zero-click searches, legal threats as revenue strategy: Wh...
Nate Carter, vp, global sales, agency and identity, Dun & Bradstreet Marketers t...