Digiday

Why electric vehicle brand Rivian is thinking long-term...

Amid uncertainty, Rivian's vp of marketing talks long-term planning.

Pharma marketers weigh economy and chance of TV ad ban ...

Pharma remains the last port in the storm for TV spending, but the sector's movi...

WTF just happened to the IAB Europe’s TCF — and what do...

Belgium's Court of Appeal's ruling of the Transparency and Consent Framework is ...

Microsoft shuttering Xandr Invest suggests Big Tech is ...

Pundits believe Google’s antitrust remedies will produce a similar result; optim...

An Upfront Week recap and upfront market preview with H...

Horizon Media's president of global investment breaks down the state of play hea...

How the semantics of search are changing amid the zero-...

Search marketing, once a relatively narrow and technical marketing discipline, i...

One year in: SEO lessons from publishers after Google’s...

One year after the launch of Google’s generative AI search feature AI Overviews,...

Media Buying Briefing: In this year’s upfront, sports i...

The NFL is everywhere across the video spectrum, and it's leading the way for sp...

The holdco exodus is becoming a founding, independent c...

Building ambitious, successful businesses outside the holdco model is more viabl...

Agency execs expect sports to push the upfront’s pace, ...

While many ad buyers expect the amount of money committed in this year’s upfront...

After a year of Google’s AI Overviews, marketers consid...

Faced with shifting user habits, some agencies and clients are adapting their ap...

As Pinterest improves ad platform, advertisers continue...

While ad spend on Pinterest might be low, momentum among buyers is building.

Ad Tech Briefing: Microsoft’s DSP closure signals ad te...

Microsoft is closing Xandr Invest, a sign that of its increased focus on AI and ...

The Trade Desk’s Jeff Green on ad tech’s big issues

The Trade Desk's Jeff Green discusses ad tech's big issues.

AI is scaling in advertising – outcome-based pay isn’t

AI may be racing ahead in advertising but it hasn’t yet rewritten the invoice.

The state of social media marketing for publishers | Tr...

This State of the Industry Report, produced in partnership with Piano, explores ...

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