Madison and Wall’s Brian Wieser warns: the U.S. ad market is up, but the cliff’s still there

Against all odds – and headlines – ad spending is holding steadily. 

Despite a parade of problems, the market hasn’t blinked. Ad buyers are saying it, and the latest forecast from Madison & Wall backs them up. For now, the money is still moving. 

Specifically in the U.S. where ad spending (excluding political ads), is expected to grow 6% in the second quarter, and for the full year. That’s a notable jump from Madison & Wall’s March forecast, which pegged growth for the year at just 3.6%. 

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