How AI-backed neuro-contextual technology is improving ad targeting

Jorge Poyatos, co-founder and co-CEO, Seedtag

Contextual ad targeting capabilities are expanding rapidly, and AI is playing a prominent role in that evolution. In the same way that the human brain uses neural networks to recognize patterns and assign meaning to them, the latest contextual ad technology employs these same principles to go beyond mere content categorization into understanding the human interest, intent and emotion behind consumers’ habits. 

With the aid of AI agents, this sophisticated understanding of human behavior and intent can be activated across media channels, forming an intelligent modern media solution — neuro-contextual ad targeting.

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