The Jay Friedman ‘Exit’ Interview (It’s Zesty)

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth […] The post The Jay Friedman ‘Exit’ Interview (It’s Zesty) appeared first on AdExchanger.

May 27, 2025 - 06:15
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The Jay Friedman ‘Exit’ Interview (It’s Zesty)

If there’s one buzzword Jay Friedman would pay money to never hear again, it’s “brand safety.” Technically, that’s a buzz phrase, but fair enough. Not that brand safety isn’t important; it is, said Friedman, who stepped down as CEO of digital marketing services agency Goodway Group earlier this month, handing the reins to Chief Growth […]

The post The Jay Friedman ‘Exit’ Interview (It’s Zesty) appeared first on AdExchanger.