Is O'Reilly Automotive Stock a Buy After Its 15-for-1 Stock Split?

If you showed me a picture of O'Reilly Automotive's (NASDAQ: ORLY) stock performance since its initial public offering (IPO) in 1993, I would assume I was looking at a disruptive tech stock instead of an auto parts retailer. With shares up roughly 57,000% since launch, the company has delivered life-changing long-term returns to its early shareholders.It's no surprise, then, that O'Reilly is turning to a 15-for-1 stock split to keep its share price manageable and liquid for smaller investors who may be intimidated by the current $1,371 price tag. Let's dig deeper to see if this decision is a sign to bet on the company's future success.While many investors focus on flashy tech stocks that promise innovative solutions to "problems" we didn't even know we had, those in the know have made fortunes by betting on the more boring businesses that shape our everyday lives. Alongside home improvement stores, auto aftermarket retailers like O'Reilly have outperformed the market for decades. Continue reading

Jun 6, 2025 - 15:20
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Is O'Reilly Automotive Stock a Buy After Its 15-for-1 Stock Split?

If you showed me a picture of O'Reilly Automotive's (NASDAQ: ORLY) stock performance since its initial public offering (IPO) in 1993, I would assume I was looking at a disruptive tech stock instead of an auto parts retailer. With shares up roughly 57,000% since launch, the company has delivered life-changing long-term returns to its early shareholders.

It's no surprise, then, that O'Reilly is turning to a 15-for-1 stock split to keep its share price manageable and liquid for smaller investors who may be intimidated by the current $1,371 price tag. Let's dig deeper to see if this decision is a sign to bet on the company's future success.

While many investors focus on flashy tech stocks that promise innovative solutions to "problems" we didn't even know we had, those in the know have made fortunes by betting on the more boring businesses that shape our everyday lives. Alongside home improvement stores, auto aftermarket retailers like O'Reilly have outperformed the market for decades.

Continue reading