Huawei and Xpeng just turned an entire EV windshield into a head-up display – and it could be a glimpse of your distracting driving future

The Huawei-developed AR windshield tech is the equivalent of a 2K resolution, 87-inch display with a contrast ratio of 1,800:1 and a brightness of 12,000 nits.

Jun 9, 2025 - 16:38
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Huawei and Xpeng just turned an entire EV windshield into a head-up display – and it could be a glimpse of your distracting driving future

Chinese electric vehicle manufacturer Xpeng has announced its latest partnership with tech giant Huawei, which has spawned a new take on the augmented reality head-up display — or AR HUD, if you favor brevity.

Dubbed the Light-Chasing Panoramic Display (does that make it the LCPD AR HUD?), the innovative set-up projects a series of colorful graphics onto the windshield, effectively transforming a driver’s entire field of view into an interactive canvas of light and animation.

While AR HUDs aren’t anything new, seeing as both Mercedes-Benz and Porsche offer accomplished versions in the likes of S-Class and Panamera, Xpeng’s forthcoming offering takes things a little further.

During a recent demonstration in China, the two companies revealed that the system can essentially cover an entire windshield, or the equivalent of a 2K resolution, 87-inch display with a contrast ratio of 1,800:1 and a brightness of 12,000 nits.