Best Buy is handing out free Sony Bravia X90L 4K TVs — heres how to get one

Best Buy is giving away free Sony 65-inch Bravia X90L 4K TVs when you purchase a Sony 98-inch Bravia 5 4K TV at full price.

Jun 13, 2025 - 17:24
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Best Buy is handing out free Sony Bravia X90L 4K TVs — heres how to get one
Sony Bravia 5 and Sony Bravia X90L tvs with colorful background

SAVE $1,199.99: Through June 22, Best Buy will give you a free Sony 65-inch Bravia X90L 4K TV when you buy a Sony 98-inch Bravia 5 mini LED TV at full price.


Free Sony 65-inch Bravia X90L 4K TV
with purchase of Sony 98-inch Bravia 5 mini LED 4K TV

You can usually find some decent deals on TVs at any given time. But even the biggest discounts on record still won't beat free.

If you're in the market for a fancy TV upgrade and want to splurge on a huge 98-inch Sony Bravia 5 — the company's latest mini LED TV — Best Buy will give you a gift: a free Sony 65-inch Bravia X90L. To qualify, add both the 98-inch Bravia 5 and 65-inch Bravia X90L to your cart on the promo page. Best Buy will then automatically apply the discount for your free TV, knocking the $1,199.99 price tag down to a satisfying $0.

screen capture of free Sony Bravia X90LTV
Nothing hits like watching the price drop from $1,199.99 to $0. Credit: Best Buy

So, what's the catch? (There's always a catch). While the deal is straightforward — buy one TV and get another completely free — the catch is that the new 98-inch Sony Bravia 5 comes with quite the sticker shock at $6,499.99. A free 65-inch X90L TV valued at $1,199.99 takes a little bit of that sting out, but that's still a very expensive TV. Granted, our friends at ZDNet (also owned by Ziff Davis) called it the best big-screen Sony TV. "The Bravia 5 is a solid option for creating a movie theater in your own home. The updated Mini LED panel supports automatic HDR tone mapping for console and PC gaming, a 120Hz refresh rate, and enhanced picture and audio processing," their reviewer wrote. In other words, since it's brand-new, you'll be future-proofing your home theater setup and shouldn't have to buy a new TV for many years.

The free Bravia X90L TV hails from 2023 and remains one of the best-performing TVs in its price range. ZDNet wrote that while it "might not set any records for picture quality, it does feature some of the best audio you can get."

If you're already in the market for a new big-screen TV and you're looking to splurge on the latest technology, this is a pretty sweet deal. If you're looking for a more budget-friendly model, we certainly wouldn't recommend dropping $6,499.99 just to get a free TV.

Regardless, both TVs offer everything you've come to expect from high-end models, like excellent picture and audio quality, innovative features like preloaded streaming apps and voice controls, impressive refresh rates, and Sony upscaling. Through June 22, you can upgrade two rooms in your home for the price of a single (albeit expensive) 4K big-screen TV.