WPP unveils better mousetrap AI solution Open Intelligence
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first large marketing model.” Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able … The post WPP unveils better mousetrap AI solution Open Intelligence first appeared on More About Advertising.
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first large marketing model.” Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able …
The post WPP unveils better mousetrap AI solution Open Intelligence first appeared on More About Advertising.
