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WPP and Publicis at loggerheads in data wars
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR stakes, relentlessly plugging its AI capabilities at the same time as it’s been fending off criticism about Mark Read’s four days in the office edict (even though it doesn’t have enough room in some places) … The post WPP and Publicis at loggerheads in data wars first appeared on More About Advertising.
Unusually for a company preparing to change its leader, WPP has been on the front foot recently in the PR stakes, relentlessly plugging its AI capabilities at the same time as it’s been fending off criticism about Mark Read’s four days in the office edict (even though it doesn’t have enough room in some places) …
The post WPP and Publicis at loggerheads in data wars first appeared on More About Advertising.
