Amazon Fire Sticks enable “billions of dollars” worth of streaming piracy

Research firm blames outdated DRM tech, Facebook ads, Amazon hardware, and more.

May 30, 2025 - 22:54
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Amazon Fire Sticks enable “billions of dollars” worth of streaming piracy

Amazon Fire Sticks are enabling “billions of dollars” worth of streaming piracy, according to a report today from Enders Analysis, a media, entertainment, and telecommunications research firm. Technologies from other media conglomerates, Microsoft, Google, and Facebook, are also enabling what the report’s authors deem an “industrial scale of theft."

The report, "Video piracy: Big tech is clearly unwilling to address the problem," focuses on the European market but highlights the global growth of piracy of streaming services as they increasingly acquire rights to live programs, like sporting events.

Per the BBC, the report points to the availability of multiple, simultaneous illegal streams for big events that draw tens of thousands of pirate viewers.

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