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She's been the morning anchor of Good Day Columbus over the past nine years.
Snapchat's kicked off its new live music performance series, which will also inc...
PepsiCo's Bubly will give away $100,000 worth of gifts to make up for epic Mothe...
Fox's converged media platform delivers audience modeling and targeting ahead of...
More opportunities to optimize your Facebook and IG campaigns.
Hinge created an anthology of real love stories that will run on Substack and as...
The firm has launched podcasts and newsletters, plus worked with brands to produ...
The deck notes that ROI on existing channels like Meta and Google has declined f...
Shivdasani is the agency's first global C-suite hire under new ownership.
The largest share of money now goes to paid media.
Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and ta...
It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this y...
That pillar of the London social scene Moss Bros (where you get your kit for Asc...
Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Le...
One big reason this happens is the knee-jerk dismissal of media planning as boring.