Marketing

Am Anchor Jessica Ralston to Anchor Evenings in Columbus

She's been the morning anchor of Good Day Columbus over the past nine years.

Snap Hosts First Under the Ghost Live Music Event

Snapchat's kicked off its new live music performance series, which will also inc...

Mother’s Day Fail? Bubly Will Replace Sad Gifts W...

PepsiCo's Bubly will give away $100,000 worth of gifts to make up for epic Mothe...

Fox Launches AI-Driven Media Planning Across Its Portfolio

Fox's converged media platform delivers audience modeling and targeting ahead of...

X Adds New ‘Gork’ Voice to Voice Mode

"Gork" is apparently a hilarious semi-inside joke.

Meta Expands Access to Opportunity Score To Help Improv...

More opportunities to optimize your Facebook and IG campaigns. 

Hinge Drops a Romance Anthology to Help Gen Z Believe i...

Hinge created an anthology of real love stories that will run on Substack and as...

EXCLUSIVE: Katie Couric Shares 3 Tips for Building a Su...

The firm has launched podcasts and newsletters, plus worked with brands to produ...

View the Pitch Deck that Won this AI firm $5.5M to Move...

The deck notes that ROI on existing channels like Meta and Google has declined f...

R/GA Appoints Urvashi Shivdasani as First Global CFO

Shivdasani is the agency's first global C-suite hire under new ownership.

Marketing Budgets Remain Constrained Amid Economic Unce...

The largest share of money now goes to paid media.

Former Google, MNTN Execs Raise $5.5M to Help Brands Bu...

Upscale uses OpenAI's Whisper, Google's Gemini, and Eleven Labs to create and ta...

AI Will Replace Marketing Jobs As CMO Budgets Stagnate,...

It’s official: AI is coming for marketing jobs. CMOs’ ad budgets are flat this y...

The Corner wins revamped Moss

That pillar of the London social scene Moss Bros (where you get your kit for Asc...

8 Lower-Funnel Marketing Ideas to Boost Sales (+ Examples)

Lower-funnel marketing is how you turn ready-to-buy prospects into customers. Le...

‘Media Slides at the Back’ Has Never Served Your Brand

One big reason this happens is the knee-jerk dismissal of media planning as boring.

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