JIIF invests in Rs 350 Cr consumer-focused fund by Atomic Capital
In FY 2024–25, JIIF investors deployed over Rs 60 crore across 20+ startups spanning fintech, healthtech, AI, logistics, and consumer sectors.
Investors from the early-stage network JIIF have committed Rs 26.5 crore to Atomic Capital’s Rs 350 crore debut fund, marking one of the group’s largest collective investments in the consumer-focused venture capital space.
Atomic Capital, a newly launched VC firm, is focused on backing digital-first consumer brands, wellness products, and regionally relevant ventures. The significant participation from JIIF members signals growing conviction in India’s next consumption wave, driven by rising aspirations beyond metro cities and an expanding D2C ecosystem.
“It’s a proud moment to see our members support Atomic Capital’s first fund,” said Jeenendra Bhandari, Chairman, JIIF. “The investment aligns with our mission of backing purpose-led, category-creating startups that are redefining India’s consumer landscape.”
Apoorv Gautam, Founder of Atomic Capital, added, “We’re thrilled to welcome JIIF angels into our journey. Our Operating VC model goes beyond capital—offering hands-on support in brand building, growth marketing, supply chain, and talent. This investment validates our collaborative, capital-efficient approach.”
Atomic’s fundraise comes at a pivotal time for India’s consumer market, with digital commerce booming and brand maturity deepening across Tier II+ cities. The firm plans to partner with founders early and build resilient, scalable brands for the next generation of Indian consumers.
In FY 2024–25, JIIF investors deployed over Rs 60 crore across 20+ startups spanning fintech, healthtech, AI, logistics, and consumer sectors. With over 150 startups in its portfolio, JIIF continues to be a key enabler of early-stage innovation in India.
Edited by Jyoti Narayan
