From Anonymous To Addressable: The Identity Shift Reshaping Digital Audio
Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is becoming just as important as what they’re listening to. Digital audio is evolving fast. What was once a niche channel of host-read sponsorships and direct buys has […] The post From Anonymous To Addressable: The Identity Shift Reshaping Digital Audio appeared first on AdExchanger.
Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As digital audio matures, the ability to understand who’s listening is becoming just as important as what they’re listening to. Digital audio is evolving fast. What was once a niche channel of host-read sponsorships and direct buys has […]
The post From Anonymous To Addressable: The Identity Shift Reshaping Digital Audio appeared first on AdExchanger.
