Discord explores virtual rewards for its ad product as it prepares for a potential IPO
Discord announced on Wednesday that it’s experimenting with a new virtual reward system aimed at encouraging more users to engage with its interactive ads. This new feature, called “Orbs,” comes on the heels of the company preparing for a potential IPO. Users can earn Orbs by completing “Quests,” Discord’s ad format where advertisers incentivize users […]
Discord announced on Wednesday that it’s experimenting with a new virtual reward system aimed at encouraging more users to engage with its interactive ads. This new feature, called “Orbs,” comes on the heels of the company preparing for a potential IPO. Users can earn Orbs by completing “Quests,” Discord’s ad format where advertisers incentivize users […]
