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Bag Fees May Boost Southwest Revenue—at the Cost of a Famous Slogan

'Bags Fly Free' was a promise, a differentiator, and even part of the brand.

May 28, 2025 - 11:03
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Bag Fees May Boost Southwest Revenue—at the Cost of a Famous Slogan
'Bags Fly Free' was a promise, a differentiator, and even part of the brand.
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