Applebee’s and IHOP have plans for AI

Applebee’s and IHOP plan to launch an AI-powered “personalization engine” that could help its restaurants provide recommendations and customized deals, according to a report from The Wall Street Journal. The personalization engine would use a customer’s past purchases — or the orders of customers similar to them — to make recommendations.

Justin Skelton, the chief information officer at the restaurants’ parent company, Dine Brands, tells the Journal that an AI-powered personalization system would be designed to boost customer loyalty, as well as serve as a way to upsell products. As noted by the Journal, IHOP already has some information about its customers’ ordering habits through its rewards program.

Instead of chasing viral trends like Chili’s, other restaurant franchises have hopped on the AI bandwagon as well, with Wendy’s deploying an AI chatbot at its drive-thrus that can take orders and even upsell menu items. McDonald’s also recently resumed plans to put AI at the drive-thru and inside its restaurants, while Taco Bell revealed plans to put “Voice AI” technology at more than 100 of its drive-thrus across the US.

As noted by the Journal, Dine Brands is considering rolling out AI tools designed for staff members as well. Along with exploring the use of AI-powered cameras to detect when a table needs cleaning, it’s also testing an AI app for managers.